Category Archives: iUniverse Writer’s Tip

iUniverse Tips on How To Market Your Books – Part 4

iUniverse gives you more guidelines to boost your your book sales.

Doing Radio Interviews

Book MarketingDoing radio interviews about your book can attract people’s attention and generate interest. It’s an easy, cost- effective way to advertise your book(s). As most radio interviews are held over the phone or by using Skype, you don’t need to worry about gas, travel time or your attire.

Radio interviews can last anywhere from ten minutes to an hour, and they give you the opportunity to connect with the audience. It’s customary for talk radio shows to open the phone lines and allow calls from the public during or after the interview. Showing genuine interest in the callers and telling a story or two can make the audience feel as if they really know you.

You can prepare for the interview by sending the host questions you would like him or her to ask you. This is also a common practice. You should present yourself as an expert on the topic of your book. If you aren’t an expert, fake it. It’s likely that no one will know the difference.

Talk show hosts often promote upcoming interviews by advertising them online and talking about them on their shows. Some of them will create a link from their website to yours, and this is all free advertisement.

You and/or the talk show host can also offer free giveaways of your book to the first five or ten callers. This is a low-cost method of promoting your book too.

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iUniverse Tips on How To Market Your Books – Part 3

Here’s another installment of iUniverse tips on how to market your books.

Offering e-books online and doing book signings

There are many ways to get low-cost publicity for your book. In this article, we will present tips on offering e-books online and doing book signings.

Book MarketingBenefits of offering e-books online

There are a number of benefits to offering e-books online. People are spending more time with a computer and less time reading actual books these days, so offering your book in e-book form can attract more readers.

People can find anything they are looking for in an e-book very quickly because they are searchable. They are also portable, so people can easily carry lots of books around with them.

People can adjust the fonts on e-books, so the elderly can read them despite vision impairments, and e-books are available online at any time which is a definite benefit to the homebound who can’t make trips to the library or the bookstore conveniently.

You can update your e-book, correct mistakes and add or delete information easily.

Posting your book online in e-book format can make it more attractive and much easier to access which, in turn, can boost sales.

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iUniverse Tips on How To Market Your Books – Part 2

iUniverse gives you more tips to see your book promotion on a roll.

Publicity

There are a number of ways to get free publicity for your book. In this article, we will present tips on press releases and creating a media kit.

Book MarketingAnnounce your book

Before your book is released, you should announce it to the media. Write a press release, approximately one page in length, and include a picture of the book cover. Mention the publisher, the release date and any other relevant information. If you don’t know how to write a press release, look it up on the internet. There are many web sites and web pages that will tell you how to do it.

There are a number of ways to get your press release to the right place. Submit your press release to your local newspaper or TV/radio news outlet. Be sure to email it to a department or reporter which handles book reviews or author features, and explain to them why their readers, viewers or listeners would be interested in your book.

Post your press release on your own web site. Do not post it as a PDF file. Search engines won’t pick up the information on a PDF file and rank it appropriately.

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Writing with Style: from William Strunk Jr., E.B. White – Part 3

We come to the final installment of Writing with Style: from William Strunk Jr., E.B. White here at iUniverse Writer’s Tips.

The Elements of Style by William Strunk Jr. and E.B. White

iUniverse Writer’s Tips Presents Writing Tips from William Strunk Jr. and E.B. White.

4. Picture yourself in the setting

“Show, don’t tell” has always been a writer’s credo. Strunk and White persuade you to use stronger words (e.g, action verbs), which bring us to the next tip:

5. Avoid using “rather,” “very,”, “little,” “pretty”.

“…these are the leeches that infest of the pond of prose, sucking the blood of words. The constant use of the adjective little (except to indicate size) is particularly debilitating; we should all try to do a little better, we should all be very watchful of this rule, for it is a rather important one and we are pretty sure to violate it now and then.”

6. Heed John Mayer’s advice in his song My Stupid Mouth

“My stupid mouth has got me in trouble; I said too much again…” – John Mayer

“A breezy style is often the work of an egocentric, the person who imagines that everything that pops into his head is of general interest and that uninhibited prose creates high spirits and carries the day.”

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Writing with Style: from William Strunk Jr., E.B. White – Part 2

Here’s the second installment of Strunk and White’s writing, editing tips from The Elements of Style.

The Elements of Style by William Strunk Jr. and E.B. White

iUniverse Writer’s Tips Presents Writing Tips from William Strunk Jr. and E.B. White.

More suggestions to avoid wordiness:

  • Stop beating around the bush.

Use active voice statements – they are more concise. Passive voice constructions use the “to be” form of the verb (is, are, was, were…), often weak in conveying your message. Concrete or action verbs make your sentences more succinct, powerful, and convincing.

Passive: Your dreams of becoming a published author were granted. (9 words)

Active: iUniverse made you a published author. (6 words)

Remember, however, that passive voice is sometimes more appropriate as shown in the sentences below.

Self-publishing is no longer considered vanity publishing. (The statement is a fact; thus, the doer/subject of the sentence can be omitted from the sentence.)

2. Be wary of commonly misused words and expressions.

Some writers misuse words and expressions in an attempt to elucidate, without realizing they do otherwise. Sometimes this may also be a result of carelessness. Below is a list of commonly misused words and expressions from The Elements of Style.

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