Monthly Archives: October 2013
iUniverse gives you more tips to see your book promotion on a roll.
There are a number of ways to get free publicity for your book. In this article, we will present tips on press releases and creating a media kit.
Before your book is released, you should announce it to the media. Write a press release, approximately one page in length, and include a picture of the book cover. Mention the publisher, the release date and any other relevant information. If you don’t know how to write a press release, look it up on the internet. There are many web sites and web pages that will tell you how to do it.
There are a number of ways to get your press release to the right place. Submit your press release to your local newspaper or TV/radio news outlet. Be sure to email it to a department or reporter which handles book reviews or author features, and explain to them why their readers, viewers or listeners would be interested in your book.
Post your press release on your own web site. Do not post it as a PDF file. Search engines won’t pick up the information on a PDF file and rank it appropriately.
We come to the final installment of Writing with Style: from William Strunk Jr., E.B. White here at iUniverse Writer’s Tips.
4. Picture yourself in the setting
“Show, don’t tell” has always been a writer’s credo. Strunk and White persuade you to use stronger words (e.g, action verbs), which bring us to the next tip:
5. Avoid using “rather,” “very,”, “little,” “pretty”.
“…these are the leeches that infest of the pond of prose, sucking the blood of words. The constant use of the adjective little (except to indicate size) is particularly debilitating; we should all try to do a little better, we should all be very watchful of this rule, for it is a rather important one and we are pretty sure to violate it now and then.”
6. Heed John Mayer’s advice in his song My Stupid Mouth
“My stupid mouth has got me in trouble; I said too much again…” – John Mayer
“A breezy style is often the work of an egocentric, the person who imagines that everything that pops into his head is of general interest and that uninhibited prose creates high spirits and carries the day.”
Here’s the second installment of Strunk and White’s writing, editing tips from The Elements of Style.
More suggestions to avoid wordiness:
- Stop beating around the bush.
Use active voice statements – they are more concise. Passive voice constructions use the “to be” form of the verb (is, are, was, were…), often weak in conveying your message. Concrete or action verbs make your sentences more succinct, powerful, and convincing.
Passive: Your dreams of becoming a published author were granted. (9 words)
Active: iUniverse made you a published author. (6 words)
Remember, however, that passive voice is sometimes more appropriate as shown in the sentences below.
Self-publishing is no longer considered vanity publishing. (The statement is a fact; thus, the doer/subject of the sentence can be omitted from the sentence.)
2. Be wary of commonly misused words and expressions.
Some writers misuse words and expressions in an attempt to elucidate, without realizing they do otherwise. Sometimes this may also be a result of carelessness. Below is a list of commonly misused words and expressions from The Elements of Style.
Every serious writer must have heard of the 1918-published style guide The Elements of Style by the late American professor of English William Strunk Jr. and his student, the legendary American children’s books writer E.B. White. Notable authors from the past to the present have highly recommended the nearly-a-century-old book to hopeful writers.
“If you have any young friends who aspire to become writers, the second greatest favor you can do them is to present them with copies of The Elements of Style.”- Dorothy Parker
“I’ll tell you right now that every aspiring writer should read The Elements of Style. Rule 17 in the chapter titled Principles of Composition is “Omit needless words.” I will try to do that here.”– Stephen King, On Writing
The iUniverse Writer’s Tips pulls in editing tips from this Time Magazine-acclaimed book considered “one of the 100 best and most influential books written in English since 1923.” These guidelines have guided many an influential writer, and we believe they will also serve you well. First, a word from White:
“Young writers often suppose that style is a garnish for the meat of prose, a sauce by which a dull dish is made palatable. Style has no such separate entity; it is nondetachable, unfilterable. The beginner should approach style warily, realizing that it is himself he is approaching, no other; and he should begin by turning resolutely away from all devices that are popularly believed to indicate style — all mannerisms, tricks, adornments. The approach to style is by way of plainness, simplicity, orderliness, sincerity.” – E.B. White
Unlike the adventurous twists and turns of creative writing, a book marketing plan should follow a definite path. iUniverse Writer’s Tips provides you with a number of marketing strategies to keep you focused and get your word across effectively.
1. Be a guest blogger at the iUniverse Author Blogs.
This platform is aimed at making iUniverse self-published authors shine. The iUniverse Blog gives you the chance to share your insights as a self-published author, and of course, promote your book within the iUniverse online community and to the rest of the web netizens.
2. Create a loud email blast.
Harness the power of email to send your message to a large number of potential readers all in one go. More importantly, your email should communicate the right message. A good article on creating an excellent eDM is found here.
3. Word of mouth may sometimes be inaccurate but can do wonders.
And you should ask help from the people closest to you first: your friends and family.